1903-04, Clinton and Russell; New
York City Landmark.
Brick with brightly glazed terra-cotta ornament. Office building.
(Source: "Terra-Cotta
Skyline", by Susan Tunick).
The Beaver Building has gotten shaded over by the tall towers of the
Wall Street area (see portrait
view) and can only be seen piecemeal.
We like the mottling of the green panels here at the top of the building.*
The windows are deeply set and are also framed with green panels (2-jpg).
3-jpg shows the beavers above the entrance and, at left,
under the cartouches that ring the base of the building. The Rube thought
they were terra cotta -- he thinks everything is terra cotta now. But
Susan Tunic identifies them as stone -- for one reason, stone carvings
were favored around entrances because it was regarded as "classier"
then terra cotta.
_________________
*From "Terra-Cotta Skyline":
To critic Herbert Croly writing in 1906, the brightness of the green,
cream and russet glazes was praiseworthy, but he deemed the excessive
attention to the upper stories 'inappropriate decoration for the top
stories of a tall building'. (p. 57)
The rich imagery on the upper reaches of New York's tall buildings
is aptly described by Anatole Broyard in a 1981 article in the New
York Times: 'So many of its architectural idiosyncrasies are high
up in the air, where the pedestrian cannot see them. Statues, towers,
miniature temples, spires, gargoyles, masks, Mayan-like shapes and
colors, Art Nouveau sinuosities, Gothic extravaganzas, and cubistic
jumbles ... it's like a secret city existing on a ethereal plane.'
Like Broyard, I frequently wondered why a great deal of ornament
had been placed so high up that it could not be readily appreciated
by pedestrians. Surely it was not the result of generous speculative
builders, willing to incur expense for the pleasure of those in neighboring
towers. More likely, architects with their beautiful renderings successfully
persuaded owners of the potential financial benefits of elaborate
ornamentation. Architectural display became part of the owners' marketing
strategies, and the visual showmanship of many commercial buildings
intentionally expressed the underlying competitiveness of the city's
business community. (p. xii)
The Rube's two cents:
- A friend said she heard the ornament was aimed at the occupants
of the neighboring tower tops, as they represented the peer group
of the occupants of the tops of any particular tower, and were who
they most wanted to impress. This seemed so true to human nature that
she felt no need to wonder further.
- The Rube is currently reading "Skyscraper
Dreams: The Great Real Estate Dynasties of New York", by
Tom Shachtman, which argues that major skyscrapers serve also as monuments
to their developers, who in most cases feel New York is their
town and it's got the world's best skyscrapers, especially theirs.
In such a case a builder might demand more ornament than even the
architect wanted.
- This makes three cents, but if you put a
lion on the top of your building, everyone can see it from blocks
away -- even if they can't see exactly what it is -- it makes them
look at your building and see how high it is. If you put the lion
at street level, only the poor saps who work there see it.