It was not until doing some research for this page that the Rube remembered that "I (love) NY" is the slogan for the whole state of New York, not just NYC.

This slogan was developed by Mary Wells Lawrence, youngest inductee to the Advertising Hall of Fame, whose agency also came up with:

"At Ford, Quality is Job 1''; "I can't believe I ate the whole thing''; "Try it, you'll like it''; "Flick my Bic''; "Raise your hand if you're Sure''; "Plop, plop, fizz, fizz''; "The Citi never sleeps''; "Friends don't let friends drive drunk''; "Not exactly''; "Hefty, Hefty, wimpy, wimpy''; and ``Trust the Midas touch''. [Source: "The Lawrence Times", article by Melissa Russell)

See also:

• "I love New York, just like the T-shirt says. Who doesn't?" (My Trip to New York: It Worked, a web log by Chinese Photographer Simon Song)
• Fresh Air interview with Mary Wells Lawrence
• ILoveNY Online